Beverage point-of-purchase supplier...

Beverage point-of-purchase suppliers have been hard at work coming up with fresh ways to attract attention. an are going with state-of-the-art, and on a level futuristic, technology. Others are having merriment with traditional designs and materials--call it old-school with a twist. Either way, no the same is standing still.

"The beverage industry is becoming more innovative and sophisticated in finding ways to advertise its produces and ideas," offers Richard Scardino, president of Houston, Texas-based Premier Merchandising. "The trending seems to be increasing for what I would call mid-priced, wide-format printers and laminators to bring into being in-house P.O.P. ...