Arizona Beverages Chairman Don Vult...

Arizona Beverages Chairman Don Vultaggio used to dislike the phrase "new age beverage" because, he says, "new age means we won't barter next week". But over the years, Vultaggio has proceed to accept the term, perhaps because his company has prov it can stay just discovered and inventive, and at the same time, retain sales growing.

Long after chiefly of its competitors were swallowed up by way of large soft drink companies, Arizona has stayed independent, and during the past scarcely any years, has boasted double-digit produce Vultaggio estimates 2004 sales are trending 40 percent higher than last year's sales, and this year,