With the perception of municipal wa...

With the perception of municipal water quality not getting any better and consumer continually searching for that ever-healthier elixir, the bottl water category continues to increase According to figures from Information Resources Inc., the bottl water category had sales of more than $32 billion in supermarkets, medicine stores and mass merchandisers, excluding Wal-Mart, for the 52-week period ending June 13 2004 That sales number ruminates an increase of 12 percent v a year ago.

Pepsi Cola's Aquafina brand l the category in sales with $378 million, an increase of 18 percent across the previous year. Private