Strawberry Banana, Tutti-Frutti, To...

Strawberry Banana, Tutti-Frutti, Toasted Marshmallow, Strawberry Cheesecake Will a consumer be able to determine the flavor in his inlet if he holds his nose and completes his eyes? According to Steve Landau, chief technology officer and chairman of ScentSational Technologies, Jenkintown, Pa., "The consumer will not be able to taste the flavor, because there is a highly strong relationship between smell and taste. In fact, what principally people perceive as "taste" actually proceeds from their sense of smell"

For years, harvest developers and manufacturers have been adding flavors to their waters, milks and juices to enhance the returnss but ...