As is the case with virtually all c...

As is the case with virtually all consumer advantageouss a product, brand or manufacturer Web site is a de rigueur part of the marketing plan. These days, not having a Web site is simply not done. Beverage manufacturers are no different, using the Internet to attract modern customers and to target specific consumer audiences.

Beverage industry Internet sites range from silly to serious, if it be not that one question looms large for all manufacturers--"what do consumer want from my Web site?" In building their sites, beverage manufacturers must carefully evaluate their marketing needinesss and strike a balance between consumer appeal and corporate information.