Protein ingredients have been aroun...

Protein ingredients have been around for a protracted time, but thanks to the Atkins, southerly Beach and other low-carb diet crazes, this olden stand-by is now a of high temperature choice for beverages.

"Consumer awareness of low-carb diets is between the walls of the roof, and the demand for high-protein beverages has really increased," says Kelly Czerwonka, marketing manager for Glanbia Nutritionals, Monroe Wis., an international dairy ingredient company providing nutritional and functional ingredients, including whey proteins. "The stretch is driven more by consumer demand than it is through product manufacturers. People are looking for high-protein options, and a beverage is a great