If beverage turns are like fashion,...

If beverage turns are like fashion, as is in the way that often said, it's no surprise that many industry directions begin on the West Coast and travel between the sides of the rest of the abiding habitation Two trends that did just that--energy drinks and natural beverages--form the core of Hansen Beverage Co and that has made its business as unclouded as its home in Southern California.

For years, the Hansen's name was synonymous with juices and natural pliable drinks, but the company's sales really picked up steam when it introduced brute Energy Drink in 2002. Hansen's sales have grown during the past