on the sheer nature of the go-to-ma...

on the sheer nature of the go-to-market strategy in many beverage organizations, making a business case for automation in the warehouse has been difficult. You will notice that I said in the warehouse. Automation has existed for decades onward the other side of the wall in manufacturing, and today is rarely given a pondering when new production or filling lines are installed.

So for what purpose is it that most companies continue to experience an increase in warehouse charges as a percentage of the price of goods sold, but still fail to consider automation in the warehouse? Do we under-appreciate