Takasago International Corp., Rockl...

Takasago International Corp., Rockleigh, NJ continues to be innovative in flavors, fragrances, fine and aroma chemicals. Dave Ingersoll, corporate vice president of fragrance and flavors for Consumer Insight & Marketing Research (CIMR) shares the progressive marketing and research efforts Takasago enlist in one's services to better understand its customers.

Q

confess us a little about what you do at Takasago.

Dave Ingersoll: An essential part of CIMR is to provide the voice of the consumer to the creative teams. For me this advisory or consultancy character is performed on a global basis. The challenge is to standardize multi-cultural