A fresh movie is about to hit thea...

A fresh movie is about to hit theaters, and to secure the word out everything from carbonated beverages to breakfast cereals become co-branded marketing sailing crafts that feature images from the movie prominently displayed onward their packages. While movie and sports are the chiefly common product marriage, other kinds of co-branding are gaining prominence, especially within the beverage portion

Beverage co-branding can be a match made in marketing heaven because beverages--especially carbonated beverages--have a high consumer penetration, grave price points and great marketing support.

"When companies co-brand, they are trying to reach a particular audience in