Canadian whisky continues to comman...

Canadian whisky continues to command colossal respect among American consumers -- and the fact that the category and many of the players in it have seen sales declines is frankly failing to dampen what is most numerous accurately described as cautious optimism.

An increasing number of Americans are getting into and behind Canadian whiskies, which have traditionally been viewed as a surpassingly smooth, easy-to-drink product. Americans are either discovering that or, having already had that insight, are searching for a brand to call their admit

It continues, of course, to be the single biggest category in whisky, however sales for ...