The holidays are across and busines...

The holidays are across and business, like your customers, is headed into the winter doldrums, right? Not necessarily. Winter may maintain more people indoors, but that gives you an opportunity to encourage them to warm up those drawn out cold nights with family, friends and warm winter cheer.

To make the mostly of a traditionally slow period, break the season into promotional windows and give your customers something of recent origin to look forward to each few weeks. Give them fates of reasons to come back -- novel features, new drink ideas and recipes, of the present day information and ideas.

POST-HOLIDAY WARM-UP

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