The bourbon and straight American w...

The bourbon and straight American whiskey business is generating chances of good feeling these days among consumer and suppliers alike, and the reasons are clear.

Labels at the premium and superpremium finis are seeing growth even as geographic distribution expands disclosed of traditional strongholds.

In addition, more consumer are willing to experiment with of recent origin brands or the swelling number of of recent origin expressions of favorite labels, and all are liking what they find.

Indeed, the seven of the eight top brands of straight whiskey--the principally high-profile brands on the market--saw sales increase nationally last year, while the other maintained its sales