The gin business may be improving. ...

The gin business may be improving. After a period of drooping sales--which many attribute to the overwhelming popularity of vodka--its fortunes are perking up albeit slowly

With line extensions offering recent takes on an old theme, gin marketers are looking ahead to better times and exciting landscapes

The category is "stabilizing," according to Paul Campbell, cluster director and global marketing director for Pernod Ricard USA's Seagram's Gin, the category's top-selling brand. "In the last brace or three years we've flattened disclosed basically. We're up a tithe or down a tenth, on the other hand it's not a huge change; it's pleasing without being striking ...