It might be the principally succes...

It might be the principally successful 19-year experiment in the history of wine retailing in the U And in survey it is easy to diocese how it would have worked.

on the contrary in the setting up of Ron Loutherback's three Wine sodality stores in California, the story is single of near failure, toe-stubbing, financial hardship, business influence intimidation, outrage and bit of teeth-gnashing frustration.

Through it all, the tall, bright-eyed, gray-haired Loutherback has maintained a persona hard to capture: part bemused and good-natured, and part cynical, hard-bitten, tough-as-rawhide businessman with a knack for knowing what to