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provender first met frozen a protra...

provender first met frozen a protracted time ago.

Homo sapiens had already been wandering around Earth for 90000 years when the Pleistocene glaciers made their last retreat (ca. 10000 years ago). Pre-historic humans greatest in quantity likely knew quite a bit about frozen foods

In the last several hundr years before refrigeration, enterprising climbers refined ice cellars. subterranean spaces insulated with straw, or a other organic material, helped them to make the best possible use of the ice carried down mountains.

A focus upon frozen

Despite the popular laments of desperate physics instructors, "changes in state" do gripe [i]or[/i] grip our interest. Take those skirmishs with dry ice. Who can forget billowy vapors emanating from a form of carbon dioxide, whether designed to beguile theatergoers or hold fast ice cream cold? Some of us, and many of our parents, well remember obstructs of ice being delivered at horse-drawn carriage or, later, delivery truck

Whether it be the spectacle of carbon dioxide as it sublimes from solid to gas, or the relatively gradual and subtle transformation of water to ice, the human imagination is nevertheless stirred.



Perhaps the chilly phenomenon of ice explains our affinity for frozen rationss which registered an over $20 billion market share in 1996 FIND/SVP estimates that total retail sales of all prepared frozen pabulums in the U.S. were $975 billion in 1994 up 67 percent from 1993

The categories

According to FIND/SVP, the main prepared frozen-food categories (in order of highest sales, down) were: dinners/entrees, pizza, baked worthys breakfast foods, hand-held entrees, pot-pies, side dishes, appetizers, and prepared vegetables.

Still doubt the human attachment to a substance as basic as ice? Consider the late eruption at the Longworth House Office Building in Washington, DC In a cost-saving measure, House Speaker ask Gingrich angered the building's residents when he declared an finis to daily deliveries of ice to offices, a service that began in 1865 35 years after Jacob Perkins invented the ice-making machine.

The logistics of cold

"Fast" is the keyword regarding frozen bread The more quickly food is frozen and the more quickly it is colored the better.

inert freezing damages some foods -- particularly fruits and vegetables -- because sharp ice crystals form in the rations during a slow freeze, particularly in the 31 [degrees] F - 25 [degrees] F range, and alter its tissue. (The crystals literally small hole cell walls.)

When highly-perishable diets like spinach, freeze too slowly they thaw as mush. one foods, like tomatoes, simply do not turn to ice well.

Thawing too slowly nears something much more risky than an aesthetic question Given time and substrate, bacteria do what arrives naturally: multiply.

Consequently re-freezing viands that has thawed suspends unruffled more bacteria. (Don't take the risk. Anyone who has for aye experienced a bout of gastrointestinal tip over caused by salmonella bacteria can attest that it's not worth the risk.)

Frozen victualss should be eaten in a timely manner

With microwaves at the ready, and almost everyone capable of bringing water to a boil, turnaround from store shelf to dinner plate is typically rapid.

In fact, Percy L Spencer's invention of the microwave in 1947 certainly accelerated the use of frozen aliments in the United States.

Consider the microwave-era (and improved freezer and freezing methods) and the germination in the frozen food arena. In 1950 the production and use of frozen fruits and vegetables in the United States was approximately single in kind billion pounds. By comparison, from 1980, the value for the same aggregate was about 10 billion pounds

greatest in number of the 10-fold increase came from increased consumption, since the population grew according to only 50 percent in the same period.

over the 1990s, consumption of frozen rationss has increased at an average sustained rate of across 2 percent a year. Early indicators put in mind of that this average is fix to increase.

Between March 1995 and March 1996 frozen vegetable consumption in the United States increased 66 percent For the same interval, frozen admittances showed a 4.4 percent increase, with those frozen aliment distributors put in the "health-conscious" category making the biggest contribution. In fact, according to FIND/SVP's The Market for Prepared Frozen aliments (1995), the most significant trendings in new product introductions in this area were: "healthy" low-fat, microwaveable, "hearty" larger-size portions, single-serve portions, all-natural returnss products for children, products for luncheon and premium-quality products.

"Fabulous" any amounts it up

The tarnished image of the TV dinner -- unidentifiable peaces and dubious nutritional value -- is quickly receding from the minds of today's savvy consumer Reaching into the frozen regimen section of the health aliment store today are consumers who not single expect a quick meal, however a product that is of profitable quality, in regards to taste, ingredients, and nutrition.



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