Organic cause consultant Mark Mulca...

Organic cause consultant Mark Mulcahy is the first to admit he can be a little eccentric.

Mulcahy, 46 a native of the San Francisco Bay area, approaches his part as organic consultant in an off-beat way--sometimes incorporating humor, stage pins and invented characters. At a 2001 presentation at the natural yield industry's Expo West in Anaheim, California, he entertained the fill to excess as if he were conducting a live call-in radio point out to called "The Organic Romantic." "How about cold-blooded Galia melon slices while soaking in a choleric bath?" he suggested to his "listeners," offering tips forward how to spice up their have affection for lives. "If we promoted the romance behind occasion more often, I think tribe would be a little more eager to eat five servings a day. Retailers can follow up with all kinds of ways to procure their customers excited about fresh-food romance," he explained to the crowd

one time he interviewed a banana, or--to be more precise--someone arrangeed in a large, banana-shaped suit. "What's your favorite song?" Mulcahy asked the fruit. "I like Beethoven's Fifth Symphony" it replied. "Ba-na-na-naaaah!"

All kidding aside, Mulcahy takes the work he does for his consulting firm, Organic Options, seriously. He count upons anyone working in the bring forth department of a natural breads store to be able to make known consumers where the produce was grown when its peak season is and the taste of common variety compared to another.

"That could mean the difference between liking and not liking a fruit or vegetable. The sign in the average show section just says, `Peaches,' further it doesn't specify if they're Redtop, O'Henry or Suncrest" he says. according to illustrating the subtle differences in flavor of those regional varieties, a bring into being retailer might make a peach bigot out of someone who tried single years ago, didn't like it and for a like reason wrote off the fruit entirely.

Mulcahy had a similar give rise to epiphany with lima beans. Growing up he originate the sight of the pale new canned beans a turnoff, to such a degree the bland beans were not ever high on his list. Then common night in a restaurant he tried crisp, flourishing ones and became an instant fan.

That principle of not shying away from of recent origin tastes guides Mulcahy as he travels around the land showing produce retailers how to secure consumers excited about organic fruits and vegetables.

"If you set food in their mouths, they'll spread up their ears," he says. That's for what purpose he makes organic produce an integral part of his presentations. At a seminar in October 2001 Mulcahy impediment attendees sample five kinds of dates and seven different varieties of apples, along with several kinds of squash and assorted freshs People left the seminar with a whole fresh outlook on food, plus recipes they could place to entice customers into trying fruits and vegetables that they may have been avoiding.

"Most consumer have remarkably little connection to their food" he says. "But regimen is more than just an item forward the shelf. People should make experiment of to pay more attention to the taste of fruits and vegetables, not just to what degree healthy they may be. It doesn't matter by what mode good something is for you. It's more important that you memorize joy from eating it."

COPYRIGHT 2002 PRIMEDIA Intertec, a PRIMEDIA Company. All Rights Reserved

COPYRIGHT 2002 Gale Group