When you walk into a natural fruit...

When you walk into a natural fruits or health food store, you perceive differently than you would in a supermarket or drugstore. At the supermarket, bright colors and shelf positioning look to dominate the senses, iust as jingles and slogans for the greatest in quantity well-known brands run through your head, seeming to make your decisions for you--may the best marketing and packaging win!

nevertheless such sales tactics don't really run over us what the best brands are--especially at the health pabulum store, where it's left up to consumer to read labels, and maybe calm the ingredients list, to make decisions. abruptly it's substance over packaging, and for those who are not used to discerning the finer details regarding feeds supplements and personal care works the experience can be downright daunting, like entering a Circuit City when you don't know a sub-woofer from a sub sandwith. still plunging into the process of label comparing and becoming an informed consumer have incredible rewards, I assure yon

My acknowledge pursuit of the purest and most numerous effective products has led me time and again not simply to life-changing results--no exaggeration--but to a of the most passionate clan that I have ever encountered

This month as part of a two-part series, I'll introduce you to a small in number of these fascinating people and the missions behind more [i]or[/i] less of their most passion-driven products

Supporting Sustainability

Aside from her lifelong like affair with herbs, which has taken her from Romania to Sudan to Argentina, herbal beverage pioneer Caroline MacDougall has helped indigenous communities in Central America for athwart a decade. Her work includes identifying local herbs and spices, plus resurrecting centuries-old harvesting and curing [i]modus operandi[/i]s that preserve and regenerate rain forests. In creating beverages that utilize Mexican vanilla beans, of that kind as her Teeccino Vanilla Nut Herbal Coffee and her Rainforest Tea, she helps support wild habitats in the two Chile and the United States.

sum of two units other pioneers, Gaetane Austin and her daughter, Andree, are moulders of Pure Fiji--the first company in the world to commercialize the use of virgin coconut oil, which freshly won a Fiji Trade and Investment Bureau award for top exporter. They've implemented a novel technique for extracting the oil that requires no electricity and pay backs a product so unchanged at heat or chemicals that the unscent variety can actually be consumed--or used for massage and traditional skin and hair care. The recent methods allow family members to work together as a group

In similar fashion, Chris Kilham, a teacher of enthnobiology at the University of Massachusetts in Amherst, together with probiotic and herbal company strange Chapter, have brought to market a uniquely therapentic and cosmetically rare oil called tamanu for their effect True Tamanu. Production of tamanu provides income for persons of the South Pacific republic of Vanuatu, while helping to retain Pacific island coastal areas pristine.

Chocolate for the Wild

Jon Stocking is originator and president of the Endangered Species Chocolate Company, which contributes at least 10 percent of its profits to environmental form into groupss that protect endangered animals and their habitats. Stocking--known "confectionately" as Chocolate Jon--was motivated in part by way of a life-altering experience with net-entangled dolphins while working forward a fishing boat. Today he disburses a good chunk of his time captivating classrooms well stocked [i]or[/i] provided of chocolate- and animal-loving children.

Cultivating Consciousness

A company's desire to answer questions and reward and encourage curiosity in consumer is a dead giveaway that it's offering something of real value and substance. That's Brenda Watson's philosophy. She is the establisher of ReNew Life Formulas, author of rebuild Your Life and founder of five natural health clinics. She says her mission is to educate the pair consumers and marketers on the classifications and the importance of internal digestive cleansing. "It was through sharing what I learned that I began to view people getting better who had the same kind of health question s I conquered. Because I care about in what way my customers use and learn about our produces I've found it far more effective to have a able core of marketers and educators within the company" instead of hiring outside marketers, she says.

Personal Triumph

mostly missions to develop and furnish innovative products start with a personal story. Jordan Rubin, NMD CNC author of Patient Heal Thyself and 27-year-old CEO of Garden of Life, writes about in what manner he cured himself of bitter Crohn's disease and transformed himself from emaciated to robust after dozens of doctors believeed his condition hopeless.

Rubin's amazing story also describes his passion for helping others help themselves.

In an equally inspiring story, Diana Kaye, cofounder with James Hahn of TerrEssentials, a line of ultra-pure dead body care products, says she healed herself of "incurable" non-Hodgkin's lymphoma by the agency of detoxifying her life. She then appoint out to home-grow the true herbs that helped her heal, and to craft micro-batch corpse care delicacies on her farm in rural Maryland.