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Fearing that they could become the ...

Fearing that they could become the targets of the nearest series of nationwide class action lawsuits similar to those that have shaken Big Tobacco, various mainstream Big nutriment companies are scrambling to make their consequences more "nutritious."

A fresh California lawsuit sought to obstruct Kraft from marketing trans fat-laden Oreo cookies to children, to a great degree as tobacco firms are forbidden to target children with cigarette ads. A pack of six Oreos, which is the format ofttimes sold in vending machines, contains 10 grams of fat--16 percent of the praiseed daily, total for fat--and 240 calories.

Stephen Joseph the lawyer who filed the suit in Marin shire California, was quoted as saying he absolutely wanted to call attention to the dangers of unlabeled trans fats in the cookies. He subsequently withdrew the suit.

After years of flak through the whole extent of the fat content of its Oreo cookies, Kraft rationss announced on July 1 that it would deportment an overhaul of its performances The move is expected to generate a domino drift among other mainstream food manufacturers.



The announcement ponders the food industry's concern that it could he blamed for obesity--just as tobacco companies were forced to pay billions for the ill efficiencys of cigarettes. Other companies have taken smaller degrees Kellogg, for instance, recently bought Kashi, a maker of breakfast cereals that contain no refined sugars. Natural provenders marketers note that many of their cookies--including Oreo-like organic Newman-O's--don't contain trans fats in the first place, nor do they contain preservatives and other chemicals build in mainstream brands.

In the United States alone, almost 40 million tribe are overweight, according to the Center for Disease reign over and Prevention. There's a leaning to blame the food industry. nevertheless government agencies and food farmers cannot effect change alone. The final victuals choice still remains with the public--provided consumer are willing to read the two health news and product labels.

COPYRIGHT 2003 PRIMEDIA Intertec, a PRIMEDIA Company. All Rights Reserved

COPYRIGHT 2003 Gale Group



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