The 2002 Olympic Winter Games score...

The 2002 Olympic Winter Games scored higher in the race for insurers' advertising dollars this year than Super hollow XXXVI.

In an informal person of 13 of the largest U insurers, five said they advertised or sponsored the Olympics, while Kemper took a limited advertising carriage in the Super Bowl. The largest property/casualty insurer, State Farm, passed in succession both venues, as did MetLife Inc., undivided of the largest life/health insurers.

The consensus among the insurers polled--State Farm, Kemper and Mutual of Omaha among them--was that the $2 million by 30-second television spot on the Feb 3 Super