Insurers face a difficult challenge...

Insurers face a difficult challenge when it reach [i]or[/i] attain any place [i]or[/i] points to building online sales. They must meld the disparate goals of selling complicated produces online and meeting consumer demands for immediate gratification, while making certain the Web site doesn't clash with their agent distribution channel.

As a eventuate although online insurance selling has been around since the late 1990 its potential hasn't flowered much beyond auto and period of time life. Gomez Inc., an Internet quality measurement company, reported in a newly come survey, "State of Online Insurance: possessions and Casualty 2001," that of the 303% of respondent who said they search for property/casualty