Imaging in what manner an insurer's...

Imaging in what manner an insurer's sales could germinate if it could sell works to a majority of the customers of a beneficial sized bank. Imagine the result of selling through several banks.

"A righteous bank program may have a 5% customer-base penetration, as far as customers having financial, investments," said Matthew Riebel, president of Nationwide Financial Institution Distributors Agency Inc. "If we just do business with the [bank's] existing customer base, there is big potential for business for a extended time."

With insurance distribution regularitys in flux, the banking channel is especially attractive. "The number of career agents