Eighty years ago, the United Servic...

Eighty years ago, the United Services Automobile Association defined its market, its motives and its core values, and it hasn't wavered since. Created to proper the unique insurance needs of members of the military, the company has parlayed that niche focus into a place in the industry all its own--providing a "one-stop shop" for more than 48 million members.

Despite years of changing times, wars and a fluctuation in the U military, USAA's relationship with the military stands firm. Its decision to forgo the traditional agent mould of selling products and services and its commitment not