Among the more difficult challenges...

Among the more difficult challenges facing the just discovered chairman of the Health Insurance Association of America is finding a way to wean U citizens facing their appetites for health care--as part of an overall effort to stipe rising healthcare costs.

The health-care sector has a "perverse" economy in that the consumer isn't the common paying, said Ben Cutler, chairman of Fortis Health in Milwaukee and executive vice president of Fortis Inc. in recently made known York. "As long as the consumer doesn't have any skin in the game for the economic ends of their decisions, you won't have a moderating