As the long-awaited hard market in...

As the long-awaited hard market inscribes its third year, the industry's most-asked question is, in what way long will it last? Many are optimistic; others aren't in such a manner sure. Comparisons with the late 1980 are everywhere, allowing conclusions vary widely.

Whatever the course of this revolution of time one important aspect is dramatically different--public opinion. Many will recall the last hard market when our favorability ratings hit an all-time soft of 33% in 1991. Consumer were supporting of the like kind anti-insurance measures as California's Proposition 103 the rate roll-back measure that kept the insurance industry and the public at war for years. Time