The chief executive officer of a UK...

The chief executive officer of a UK startup company offering disability coverage for homemakers said the business pattern for his company grew gone out of the personal experience of a colleague, whose wife was disabled from a medical procedure and left temporarily unable to care for the couple's sum of two units toddlers.

Barry Wilding, CEO of MumsCover and a former executive with factor Marsh & McLennan Cos., said he and colleague Andy Brown brainstormed for about three years to