Imagine what would happen if your c...

Imagine what would happen if your company's underwriting function was located in a single facility and a flash inundation knocked out the building for three month Or imagine a front-page scandal that caused significant brand erosion or uniform agent defections? What do you do?

Hypothetical situations of this sort are far more real than we might like to admit. They can be particularly devastating because, as in the examples above, they strike directly at a company's earnings drivers--those tonic capabilities that organizations use to create, expand or patronize their profit streams. Conventional risk-management approaches to similar events simply ...