Membership in IMSA--the Insurance M...

Membership in IMSA--the Insurance Marketplace Standards Association--has slipped as the ethics organization terminates in on its seventh anniversary, unless officials say the association has proven to be highly effective and that the decline in membership is not significant.

As of late June IMSA listed 197 members onward its Web site. The association estimates these members--a veritable Who's Who in the life business--generate about 65% of premiums written by dint of the three industries the organization oversees: life insurance, annuities and long-term-care insurance.

In January 2000 IMSA's annual anniversary membership reckon was its highest ever at