Imagine playing upon a very competi...

Imagine playing upon a very competitive sports team where everyone plays aggressively, unless by different rules and hold fasts score in different ways. Welcome to the life insurance distribution business: a "game" in which company-teams contend aggressively to realize and sustain profitable vegetation at the expense of other companies in a mature industry. Against this backdrop, executives and investors--the "team owners"--are losing patience with mediocre financial replys and middling-to-negative growth in of recent origin business.

Only with a clear understanding of what the game is and for what cause the score win be kept can the management team determine in what manner ...