Many U companies are following a gr...

Many U companies are following a growing turn to hire public relations firms to bring to maturity their brands rather than investing in advertising campaigns, according to public relations industry person specially versed s

Citing the success of Amazon.com, eBay, Starbucks and R male beverages, Laura Love, president of Groundfloor Media, said consumer accord more favorably to a third-party view of a performance than they do to advertising. Despite the insurance industry's conservative refinement it could benefit from this change in marketing strategy, she said.