Many articles and published reports...

Many articles and published reports about e-utilities or on-demand solutions insinuate that becoming an on-demand insurer is about reducing all "capabilities" to "services," outsourcing everything not complet to core business competencies, and then paying solely as much as the competitive Web services market will bear. The popular understanding is to pass from fixed costs to variable richnesss and pay only for what you ne when you ne it.

However, there's plenteous more to it. Confusing on-demand priorities with a real information technology strategy or program is a dangerous oversimplification. On-demand is not just about outsourcing or utility