Some recipes for cross-selling fail...

Some recipes for cross-selling failure could include "build a great fruit and they will come" and LI "money talks--advisers will betray whatever you pay them to sell" History shows few examples of clear succes in cross-selling, and many executives expres frustration at the persistent gap between what they believe is a significant market opportunity and their modest--and unprofitable--sales ends A typical comment is: "Virtually all of our auto and homeowner customers have life insurance straits yet we have achieved solely 10% penetration with life sales." Cross-selling is a critical focus for distributors and fruit manufacturers as they seek development in ...