the same of the major technological...

the same of the major technological innovations in insurance from one side of to the other the past 20 years was the introduction of credit scoring. Beginning with private passenger automobile insurance and branching into other lines, credit scoring has given insurers greater insight into the profitability of individual policyholders. Insurers gain advantage from this insight by means of making more effective underwriting and pricing decisions.

The fact that a vast majority of companies now use credit scoring means it has become a defensive strategy rather than a strategy to gain competitive advantage. Thus, despite its tremendous impact upon the industry, credit scoring is losing its appeal. As Harvard